Citizen Marketers: When People Are the Message

$17.00 Released December, 2006
Ben McConnell and Jacking Huba of the Church of the Customer blog examine the phenomena of social media in their book Citizen Marketers. Regular people are making a big difference in the marketplace and our culture making use of their broadband connection to the Internet.

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Blogs, wikis, forums, and social networking are ever-increasing channels of communication for people to express their views. Who are these people? And what motivates them? As a company you may or may not be tapping in to this trend, but either way it is affecting you right now.

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Erik: #citizen_marketers_when_people_are_the_message ProductWiki is featured as a case study in this book. I provided him with some PW stats as part of his 1% rule exploration. I first heard about the Church of the Customer blog when they were one of the first to write about ProductWiki last year. Read the post. Dec 7, 06
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