Citizen Marketers: When People Are the Message
$17.00
Released December, 2006
Ben McConnell and Jacking Huba of the Church of the Customer blog examine the phenomena of social media in their book Citizen Marketers. Regular people are making a big difference in the marketplace and our culture making use of their broadband connection to the Internet.
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Blogs, wikis, forums, and social networking are ever-increasing channels of communication for people to express their views. Who are these people? And what motivates them? As a company you may or may not be tapping in to this trend, but either way it is affecting you right now.
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